Privacy Policy

1. Introduction

Salient Digital, LLC ("Company," "we," "us," or "our") operates the SMILEO platform and website (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Service.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, dental practice name, billing information, communication preferences, and SMS/text messaging consent records you provide when creating an account, submitting a form, requesting a smile preview, scheduling a consultation, or contacting us.
• Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, and other analytical data collected automatically.
• Cookies & Tracking: We use cookies and similar technologies to enhance your experience, analyze usage, and assist in our marketing efforts.
• User Content: Photos, images, and other content you upload to the Service for smile preview generation or other features.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service
• Process transactions and send related information
• Send administrative information, updates, and security alerts
• Respond to inquiries and offer customer support
• Analyze usage to improve our Service
• Develop new products, services, and features
• Communicate with you about promotions, offers, and news (with opt-out options)
• Send SMS/text messages related to smile previews, consultation scheduling, additional photo requests, provider follow-up, account updates, and patient or provider inquiries when you provide your phone number and consent to receive text messages
• Maintain communication records, consent records, and opt-out preferences
• Detect, prevent, and address fraud or technical issues

4. Sharing of Information

We do not sell your personal information. We may share information with:

• Service Providers: Third-party vendors who perform services on our behalf, including hosting, analytics, payment processing, email delivery, SMS/text messaging delivery, inbound message handling, communication logs, and related infrastructure.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: When you have given us explicit permission to share your information.

5. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Service. We may also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Object to or restrict processing of your data
• Request data portability
• Withdraw consent at any time
• Opt out of marketing communications and SMS/text messages, including by replying STOP to text messages

To exercise any of these rights, please contact us at hello@smileo.com.

8. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policies of any third-party services you visit.

9. Children's Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete it.

10. SMS/Text Messaging

When you provide your phone number through SMILEO forms, QR codes, website pages, provider intake flows, or directly to a dental provider using SMILEO, you may consent to receive SMS/text messages related to smile previews, consultation scheduling, additional photo requests, provider follow-up, account updates, and patient or provider inquiries.

Message frequency varies based on your interaction with the Service and the dental provider. Message and data rates may apply. You may opt out of SMS/text messages at any time by replying STOP, or request help by replying HELP.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the effective date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

Salient Digital, LLC
Email: hello@smileo.com